Hohenbergia leopoldo-horstii:

The deserts of Brazil face the same dangers as the more widely publicized Amazon regions, but house a similar level of biodiversity. Particularly in the states of Minas Gerias, the home of many well-known cacti like Uebelmannia pectinifera, and Bahia, where Chapada Diamantina national park houses a sprawling but poorly understood variety of xeric bromeliads like this Hohenbergia leopoldo-horstii.